PROFILO
Cosa vuoi fare nello sport? / Cosa vorresti apportare al mondo dello sport?
I am an honest, hard-working, thoughtful and ambitious Football Executive Director with big picture thinking; over 15 years’ professional experience between Italy, UK and Portugal always contributing for a POSITIVE impact in the industry.
I am Italian (currently living in Portugal) and I moved to London in 2009, for an International Internship at the FA (the English Football Association); since then, I developed, in these 3 different countries my networking and expertise in several contexts and environments within the Football Industry Business.
I have entrepreneurial spirit, global mindset, big picture thinking, history of building sustainable business model for football club, operational excellence, and revenue generation.
By implementing Anglo Saxon management principles, I would like to achieve for the overall Italian Sport System a team results through elevated dynamics and strong work ethic & values to making a Positive impact in the Country: stimulating multiple factors and variables of well-being and economy of scale #sport, #welfare, #health, #education #training #tourism #work #investments #innovation #social inclusion#infrastructure.
Che attività stai svolgendo e con chi al momento?
At the moment, I am delivering bespoke advisory and/or consultancy services for international investors related to selection/purchase of European Premier League football clubs. Providing reliable and diligent club valuation. Providing financial, commercial and technical valuation prior to the acquisition. Supporting the analysis of strategic options, club evaluation, deal evaluation, completion and post-acquisition integration. Carried out reliable, diligent and comprehensive market studies, benchmarking and analysis of the economic and financial landscape.
Quali sono stati i ruoli che hai ricoperto in questi ultimi anni?
Over the years I had the privilege to work with different football clubs, international marketing agency, international consultancy company and International Football Association:
– as a CEO for Tondela, a Portuguese Premier League football club, and achieved significant results OFF (breakeven/profit) & ON (2 Finals e 7 maintenance in a row) the Pitch;
– as a CHIEF FOOTBALL OFFICER ASSISTANT for the FA (The English Football Association) alongside Mr. Fabio Capello and Mr. Franco Baldini.
I have stellar track record of increasing football club value and revenue streams, securing growth opportunities, developing talent strengths, and leading business strategic initiatives. Well-versed in devising and executing robust strategies to oversee day-to-day operational processes. Profound expertise in conducting competitive analysis, spearheading multiple projects, and promptly resolving potential issues. Excel at steering and training cross-functional teams to achieve desired results. Instrumental in building and strengthening trusted relationships at all levels. Proficient in account management, cross-cultural collaboration, data analysis, and change management. Thrive in challenging and deadline-driven environments.
Progetti in corso
Quali sono i progetti a cui stai lavorando ora?
My current project is to deliver bespoke consultancy services for European Premier League Football Clubs. Craft strategic plan and business planning to secure investment sustainability, revenue streams and prepare commercial and marketing action plan to enhance brand awareness. Assistance to strategic planning process, reviewing existing plans, highlighting areas of improvement. Offer superiors quality advice to increase profit and ensure high Value partnerships. Prepare plan of action to attain effective management. Assessing historical financial and operational performance, and identifying measure to implement effective change.
Hai progetti e idee da proporre?
I love football, love business and the passion for football drives me constantly towards improving the quality of the business management. I am committed to developing my knowledge towards the best practices of sport management wherever they can be found.
In general, I would apply the Anglo-Saxon approach to business (set up clear vison, strategy, long-term action plan and internal verification and analysis system of the plan progress) with the mix of our Latin creativity and intuition for encountering interesting solutions and variables;
In specific, I would take into action so many ideas and projects, and propose something great for our Country, for the Sport System and for the Professional Football:
recently the Italian Republic recognized the educational, social and promotional value of psychophysical well-being of sporting activity in all its forms, from this sentence (clear advantage that the Italian Constitution gave to the sport system) comes to life an ecosystem capable of stimulating multiple factors and variables of well-being and economy of scale #sport, #welfare, #health, #education #training #tourism #work #investments #innovation #social inclusion#infrastructure
Lets’ start:
Today: Italian sport surpasses the ceiling of 102 billion euros in euro revenues and with an impact on GDP of 3.4% it almost settles back to pre-crisis values, confirming its solid contribution to the country’s economy.: this is the summary of the 2023 edition of banca Ifis’s observatory on the Italian sport system from which it emerges that Italian sport strengthens its ability to generate economic, educational and social value.
At the top of Italian sport, we find professional football, it is one of the main Italian industrial sectors and a strategic asset of the entire country system, an economic sector capable of involving 12 different product sectors in its value activation chain, with an indirect impact and induced on the Italian GDP equal to 10.2 billion euros and over 112,000 jobs created; this is what emerges from the 12th edition of Report Calcio, the document developed by the FIGC study centre in collaboration with Areal (research and legislation agency) and PWC Italia.
The Benchmarking Premier League: taking into consideration the best football championship organized in Europe, we see that the Premier League alone accounts for 10 billion euros to the UK economy.
Our Serie A: by focusing on the top of the Italian sports system, the Serie A football championship, we can create a football league that brings cascading benefits and solidarity for the entire system, helping sport and professional football to be a driving engine of growth, education and inspiration for the new generation.
How:
Fundamental working together (Government, Minister of Sport, Coni, FIGC, Leagues, Amator Leagues and Academy) for Serie A comeback to the most followed and famous league in Europe with an DIRECT economic impact of 10 billion (similar to Premier League), then an DIRECT economic impact of 20 billion for the Italian Professional Football and then for the overall Italian Sport System an INDIRET economic, social and health impact on almost 10% of the GDP: 150 billion euros revenues
Lega Serie A (media and entertainment company) with a STRATEGIC PLAN & BUSINESS PLANNING to comeback, like in the 1990’, the most followed and famous league in Europe,
managing and controlling the tv rights and redistribute to the system/clubs with a % to investing into:
1. Facilities (stadium, academy and overall infrastructure) by using the more equal tv rights distribution;
2. Technology for the view (stadium and tv) and sound (stadium and tv);
3. Reaching a global audience and interaction with new generation;
4. Promoting and protecting a faster (rarely stopping the game) and exiting game (more goals possible);
5. Regulating, banning and persecuting any kind of damage (direct and indirect) for the product
– protests (referees, players, clubs, etc);
– violence;
– racism;
– tv piracy.
6. A more equilibrate broadcast distribution.
7. Solidarity payment for all the football system.